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Social Media Campaign Specialist

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Location:
Plano, TX US
Other Location(s):
California, Santa Clara;
Job Id:
JR0009571
Job Category:
Marketing and Communications
Job Description

Social Media Campaign Specialist

The Social Media Campaign Specialist (B2B) develops and executes social media campaigns to create brand awareness, inbound traffic and engagement. The ideal candidate is organized, creative, forward-thinking and data driven.

Responsibilities: 

  • Develop social campaigns to communicate relevant messaging and stories to the right audience at the right time, based on real-time insights
  • Participate in regular meetings with key McAfee stakeholders to drive the development of differentiated, topical and authentic integrated programs
  • Work with corporate the marketing team to maximize existing marketing initiatives and develop new ones
  • Provide recommendations for asset development, as well as usage and content distribution
  • Collaborate closely with internal groups to manage the flow of multiple concurrent campaigns and content programs
  • Ensure all content assets meet audience needs at various communication points and stages, with the input of internal stakeholders
  • Collaborate on building a virtual panel for listening, consisting of the McAfee audience, competitive audience and IT decision makers that are discussing enterprise security and other IT-related
  • Use audience insights to create relevant, value add social campaigns to drive real-time engagement with McAfee audiences
  • Report on campaign performance, and determined KPIs, on an on-going basis.
  • Represent McAfee's brand in a transparent and human way


Qualifications

Requirements:

3-4 years of proven work experience in social media marketing
Bachelor’s Degree in Communications, Marketing, Business, New Media or Public Relations
Excellent writing skills (English) and an excellent portfolio
Exceptional presentation and communication skills
Expertise with Social Media tools (e.g. Spredfast, Sysomos, Dynamic Signal, etc.)
Adequate knowledge of Photoshop editing, video editing, SEM and SEO
Proven ability to work effectively cross functionally
Positive attitude, attention to detail and customer oriented, with good multitasking and organizational abilities

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Other Locations

California, Santa Clara;

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