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Web Analytics Manager

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Plano, TX US
Other Location(s):
California, Santa Clara;
Job Id:
Job Category:
Marketing and Communications
Job Description

This candidate will join a fast growing Data Analytics team enlisted to implement analysis and reporting architectures to help optimize revenue, retention, and engagement.

Reporting to the Sr. Director of Analytics, this position’s primary responsibility is to manage and maintain the web analytics platform as part of the McAfee consumer online web properties. We're looking for a team player, who can think quickly on their feet, can navigate a large organization and get things done.

You will guide a small web analytics team on how to instrument our web pages for detailed funnel analysis and integration into larger customer data sets for deeper statistical analysis.  You’ll champion the end-to-end web analytics scope from platform architecture, data structuring and collection, tag deployment, analysis and reporting. You’ll also be a voice for data quality and integrity, and make sure the analysis that comes out of these frameworks is interpreted correctly.


Demonstrated ability to manage and implement web analytics

Experience with Adobe Analytics/Omniture/ Site Catalyst
Experience with tag management systems like Tealium/ Ensighten / Dynamic Tag Manager

Understanding of Javascript for tag implementation and data file management

Demonstrated ability to be a key liaison between business owners and technical owners

Bachelor’s degree


Other Locations

California, Santa Clara;

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