- Identify content needs and propose creative new ways to tell the McAfee story. Work closely with key stakeholders, including office of the CTO, product & solutions marketing, sales, domain and technical experts to create compelling content targeting a specific buying center/persona.
- Research, write, and edit content, including but not limited to whitepapers, blog posts, ebooks, social media posts, video scripts, infographics, emails, interactive content and web copy.
- Review program/campaign objectives, messaging, product and solution customer benefits to build and execute on end to end marketing and competitive programs that drive awareness, engagement and pipeline.
- Work with product management and marketing team to understand products, solutions, the roadmap and competitor's strengths/weaknesses.
- Create content using templates and guidelines to adhere to brand, customer journeys, targeted personas and creative platform guidelines.
- Collaborate with Editorial Leader to develop the content plan, editorial calendar and schedule content production & asset creation with Content Operations.
- Collaborate with Digital Marketing & Media teams as the editor in chief for content published via web, search and social.
- Collaborate with the Global Demand Center to feed content into our demand generation and nurture engine across the buyer’s journey including customer acquisition, customer success, cross-sell, up-sell and renewals.
- Measure and report on content performance, both quantitatively and qualitatively, to enable optimization.
McAfee embraces a digital-first marketing strategy, driving awareness, content consumption and audience engagement along the buyer's journey via a rich medium of tactics. We are seeking a creative, prolific, and self-motivated Content Marketer to join our team. In this position, you will be responsible for creating and curating compelling, impactful content that promotes the value of the McAfee brand, resonates with specific audiences and motivates them to engage, ultimately driving awareness, consideration and purchase.
Texas, Plano; Oregon, Hillsboro;