This is a SMG description. Responsible for worldwide marketing strategies, product positioning and messages which are executed globally which deliver against Corporate Brand and business unit sales goals. Responsibilities can be in a wide variety of marketing areas including: brand marketing, assessment of potential markets, product life cycle planning, coordination of technical product development, development of product strategies, definition of promotional activities and product launch. Activities may include developing company market requirements for specific product(s), product line(s) or brands.
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