Website AnalystPrimary Location India, Bangalore Date posted 09/22/2021
Job Title:Website Analyst
Role Overview:This role is responsible for supporting the Marketing organization with basic reporting of website KPIs in addition to analyzing data to uncover trends and insights. Working across multiple teams, you will define and drive the implementation of new capabilities and improve upon existing ones with an eye on process development and technical implementation to maintain the highest level of data integrity. The idea candidate will quickly gain a deep understanding of the global web analytics data structure, campaign and lead management process. You will be responsible for improving insights across our web properties including multiple sub-domains and reporting solutions. This position will occasionally need to identify and/or correct reporting issues to support a broader end-to-end reporting solution. Our Website Analyst will regularly collaborate with our Web Services team to deliver a premium brand experience to our visitors and a technically advanced backend for our Marketers.
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Develop & deploy new web marketing analytics reporting & analysis capabilities.
Work with key stakeholders to understand analytical needs, often with an eye towards optimizing programs and experiences.
Ability to understand and troubleshoot data collection and data flow issues from web to various downstream and external systems.
Basic knowledge of troubleshoot tracking code implementation.
Responsible for reporting data configuration and enhancements as part of the analytics upgrade.
Communicate capabilities/needs for analytics tools to Web marketing team members responsible for reporting.
Determine data mapping, data flow, data validation and reporting relationships across the tech stack.
Strong communication skills – must be comfortable participating in meetings with stakeholders, driving initiatives with virtual teams, and developing communication materials to support programs.
3 or more years of experience working with Adobe Analytics design and configuration.
3 or more years of experience in marketing analytics.
Knowledge of Tealium tag management OR Adobe Launch will be beneficial.
Web Analytics tagging or validation knowledge using debugging tools.
Strong PowerPoint and Excel skills are a must
Proven test case modeling experience of web traffic analysis and results and follow-up implementation
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.