Regional Marketing Manager, Multicountry and MexicoPrimary Location Columbia, Bogota Date posted 04/08/2021
Job Title:Regional Marketing Manager, Multicountry and Mexico
The McAfee Regional Marketing Manager (RMM) is responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the McAfee selling teams in Latin America for Multicountry (Nola and Sola) and Mexico. The RMM acts as the primary liaison between marketing and inside, partner and field sales teams as well as central demand functions such as the corporate and campaign marketing teams.
The RMM is also responsible for the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics across all channels of the marketing mix. It holds complete responsibility for all marketing activity in the geography, ie channel marketing, demand generation, customer marketing and programs, marketing communications and marketing operations.
From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. We help businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously. For consumers, McAfee secures your devices against viruses, malware, and other threats, both at home and away. We want to continue to shape the future of cybersecurity by working together to build best in class products and solutions.
The McAfee Regional Marketing Manager (RMM) is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the McAfee selling teams in Latin America for Multi-country (Nola and Sola) and Mexico. The RMM acts as the primary liaison between marketing and inside, partner and field sales teams as well as central demand functions such as the corporate and campaign marketing teams.
The RMM is also responsible for the development of marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics across all channels of the marketing mix. It holds complete responsibility for all marketing activity in the geography, i.e. channel marketing, demand generation, customer marketing and programs, marketing communications and marketing operations. Will be based in Bogota, Colombia managing different Latin American regions
About the Role
As the Regional Marketing Manager, you will be a key member to the Multi-country and Mexico leadership team and build a strong interconnect and relationship with the other key business functions. You will be developing and executing relevant programs focused on market segments, strategic customers, and prospects that create strong McAfee brand awareness and demand for McAfee’s offerings. A key focus will be on implementing these programs with measurable results in high quality leads, marketing sourced and touched pipeline, and effective distribution and execution of leads through the McAfee sales organization and McAfee’s channel partners/distribution.
Work with corporate and local business units, develop and localize marketing strategies, leverage both internal and external resources for best practice.
Work with various channels to develop and drive channel promotion program, develop and drive programs with LTAM Partners, Distribution, Government & Education, and Industry Communities.
Work with key channel partners and Distribution to develop and execute joint marketing programs in LTAM.
Lead overall implementation of marketing programs including lead generation activities, eMarketing campaigns, reference programs, customer & partner marketing etc. Organize and implement marketing events, including exhibitions, seminars, tradeshows and product launches.
Develop a high-level marketing plan for Multi-country and Mexico in close alignment with country and LTAM stakeholders.
Keep LTAM management up to date on product and marketing issues, and marketing initiatives.
Support the Regional marketing Director in championing a strategic, integrated, solutions-based marketing operation for Multi-country and Mexico.
Review monthly metrics reports and determine corrective action. Share insights amongst management team.
Educational background includes interests in marketing, communication, business or related
Your career history includes at least five years in B2B marketing and three years in field marketing or channel marketing experience
Passionate about learning IT Buyers businesses to identify opportunities for McAfee
Articulate a market-specific value proposition and tailor it to fit a variety of program requirements
Demand creation performance measurement
Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable
Proficient with a range of B2B buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail)
Your career history includes inbound marketing strategy / execution experience and the ability to align tactical plans with those strategies
Ability to consistently produce results on time and within budget
Be able to target segmentation analysis, budgeting and building business cases for new customer acquisition
B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
Prior experience in cybersecurity industry is an advantage.
Ability to demonstrate track record of success in all key areas of responsibility
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
Passionate about planning/project management with leadership and initiative to drive business objectives
Agency management and ability to understand decision impact on other areas of the business
Strong oral/written communications skills
Strong consultative marketing approach in order to effectively engage with sales and channel partner community
Understands how to use social media in an overall demand creation approach
Ability to direct content building required for complex demand creation
Can learn quickly and communicate effectively in a fast-paced environment
Must be able to commute to Bogota, Colombia location
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.