Sr. Content StrategistPrimary Location Remote Canada Additional Location(s) Remote United States; Canada, Waterloo; Canada, Toronto Date posted 01/06/2021
Job Title:Sr. Content Strategist
Role Overview:Do you want to protect humanity from cyber threats with beautiful, intuitive, and engaging experiences? At McAfee, we’re changing the way we deliver products to our customers, employees, and partners by putting customer experience (CX) at the forefront of everything we do. We’re looking for a visionary strategist to help take McAfee to the next level by creating experiences that delight and inspire users worldwide. As a Content Strategist on McAfee’s consumer CXD team, you will need to understand the role of content in a good user experience, you know how to create a systematic approach to creating, updating and maintaining high quality content across multiple products. You enjoy the challenge of influencing roadmap prioritization by articulating and communicate the impact of content to our product and business leaders.
From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. We help businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously. For consumers, McAfee secures your devices against viruses, malware, and other threats, both at home and away. We want to continue to shape the future of cybersecurity by working together to build best in class products and solutions.
About the role
Perform stakeholder interviews to identify and understand user needs and business objectives
Audit and assess current state content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies and opportunities
Collaborate with user experience architects to develop flexible and intelligent content structures and experiences
Collaborate with user researchers to identify the key points of frustration or confusion for users and propose solutions; suggest A/B testing for content options
Design and implement content creation guidelines and governance workflows and documentation
Create and maintain editorial calendars, content style guides, writing best practices, content templates and content author training manuals
Create and maintain product taxonomies, metadata frameworks, screen level content types/models and content migration plans
Passionate about great storytelling and systems thinking
Clear understanding of the role of content in creating usable experiences which serve user needs as well as business goals
Juggle the demands of collaborating with a diverse stakeholder group - designers, product managers, brand and marketing teams, legal and localisation teams
Advocate for the user by designing and utilizing content tests and analytics data
Influence roadmap prioritization by making an effective business case for content changes you recommend
Exceptional organizational skills, with the ability to bring structured thinking to a variety of tools and templates
Ability to define and build process and make sure it is understood and followed
4+ years of experience in a content strategy role, preferably for B2C software products
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.