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Digital Marketing Specialist, Test & Learn

Primary Location Plano, Texas Additional Locations Date posted 07/02/2019
Apply Now Job ID: JR0015661

Job Title: Digital Marketing Specialist, Test & Learn

Location: Plano, TX, US

Role Overview:

McAfee is looking for a digital marketing specialist to join the test & learn team. This person will be responsible for working with cross-functional teams to drive optimization and growth across the business through data-driven experimentation.

Company Overview

From the device to cloud, McAfee provides cybersecurity solutions for both business and consumers. McAfee helps businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously and collaboratively. For consumers, McAfee secures your devices against viruses, malware, and other threats at home and away. With the mission of capturing the biggest market share in the area of cyber security, network security, endpoint security, threat research, malware research, cloud security, we work together for a common goal of shaping the company’s future by designing and building the best in class robust and scalable security products for consumer and enterprise customers.

About the Role:

  • You will work directly with monetization teams to drive key business metrics through data-driven experimentation
  • You will be responsible for day to day coordination of a/b test execution against the quarterly testing strategy
  • You will represent test & learn across different business units, providing guidance, expertise, and testing recommendations
  • You will embody the test & learn ethos and challenge other team members to do the same, thinking critically about customer experience and using data-driven insights to inform testing hypotheses
  • You will gather analytics from multiple sources including Adobe Analytics and Adobe Target
  • You will analyze and synthesize analytics data, customer feedback, and historical test data to translate findings into business insights that inform our test hypotheses

About You: 

  • You have a proven track record of success in digital marketing and optimizing for conversion
  • You take initiative and are efficient at working with cross functional teams
  • You are familiar with A/B testing and optimization
  • You are comfortable initiating and driving projects with minimal guidance
  • You love data and are capable of analyzing, interpreting, and leveraging quantitative and qualitative data to make business decisions
  • You are preferably knowledgeable of Adobe Target and Adobe Analytics
  • You thrive in a fast-paced start-up environment

Company Benefits:

Our corporate culture and values are central to McAfee’s philosophy. Every day we embrace a more diverse workforce and inclusive environment. We are encouraged to bring your true selves to work. Our wide range of social communities & programs, flexible work hours and family-friendly benefits, all allow our employees to feel valued as people, while enjoying positive and challenging work. Check out more: Careers & Life at McAfee.    Perks include:

  • Pension / Retirement Programs
  • Medical, Dental and Vision Coverage Programs
  • Support for Community Involvement and Programs

Unleash your PowerJoin our Talent Network:  http://careers.mcafee.com/

McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

Shift:

Shift 1 (United States of America)

Primary Location:

US, Texas, Plano

Posting Statement:

McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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