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Email Marketing Operations Specialist

Primary Location US, Texas, Plano Date posted 01/13/2022
Apply Now Job ID: JR0025123

Role Overview:

Role Overview:

We are looking for a new team member who is passionate about solving problems, has a strong interest in cyber security, Database technologies and Email marketing automations, and wants to join our collaborative team as a Email Marketing Operations Specialist to help drive the high quality of our Consumer product family. You will be responsible for building both automated and manual email campaigns with utilizing multiple tools and QA validation of campaigns built. You will construct dynamic content blocks to support global footprint. The team operates in a global venue and will require periodic liaisons with the international teams.

About the Role:

  • Work with business stakeholders to manage end-to-end email campaign workflows for North America, Europe, Asia Pacific, Japan, and Latin America regions
  • Utilize dynamic content/personalization to drive email campaign performance
  • Accurate deployment and delivery optimization of world-wide consumer promotional email campaigns
  • Optimize audience segmentation of consumer install base
  • Work with database administrator to insure accurate data management and list hygiene
  • Optimize, test & execute segment specific email marketing campaigns to ensure high rate of deliverability
  • Monitor campaign performance and analyze campaign results

About You:

  • 3+ years of email marketing experience, preferably in a consumer environment (B2C)
  • Experience in Adobe Campaign preferred.
  • You will work on building email templates utilizing Adobe Experience Manager
  • You will have solid experience executing email campaign programs using a browser-based email marketing deployment application
  • You will work with dynamic content/personalization to optimize email campaign performance
  • Have a clear understanding of technical web design skills such as HTML, JavaScript
  • Knowledge of global anti-spam trends and legislation, understanding basic database structures.
  • Experience working with Adobe Analytics
  • Proficient in deploying AEM code, working with internal engineering​ (nice to


Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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