Manager, Digital Marketing RetentionPrimary Location Czechia, Prague Date posted 21-Oct-2022
Role Overview:As a critical member of the McAfee retention team, the digital marketing manager will be responsible for driving key business metrics through data-driven experimentation and optimization. This person will report to Director of Marketing and work closely with them to identify opportunities for optimization and drive strategic initiatives. This person will lead a team of marketing specialists through the day-to-day execution of testing and other analytical and creative projects for a key customer segment prioritized as one of the top growth levers for the company.
This is a remote position based in Czechia. We will only consider candidates in Czechia and are not offering relocation assistance at this time.
About the role:
Collaborate with cross-functional teams to drive key business metrics through experimentation and marketing initiatives
Manage a team of marketing specialists to execute tests and projects end-to-end
Lead creative optimization for the customer journey—building a relationship with the customer, driving engagement, and focusing on key monetization opportunities
Utilize quantitative data and customer insights to identify key optimization opportunities
Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, and internal databases
Proactively drive projects to meet deadlines, prioritize, and escalate issues as needed
You have at least 7 years of professional experience and experience managing a team of direct reports
You have a proven demonstration of driving numerous initiatives in a fast-paced, innovative environment
You have strong interpersonal communication skills to develop key relationships and motivate teams to accomplish objectives
You have a passion for thinking strategically and the ability to execute tactically
You have a comprehensive understanding of the a/b testing process and have experience with and data-driven experimentation
You have experience with analyzing, interpreting, and leveraging quantitative and qualitative data to glean customer insights and make business decisions
You have knowledge of Adobe Analytics, Adobe Target or other analytics & testing platforms such as Google Analytics and Optimizely
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Bonus Program
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.