Digital Marketing Manager, Website & eCommercePrimary Location US, California, San Jose Additional Location(s) Remote United States Date posted 01/11/2022
Job Title:Digital Marketing Manager, Website & eCommerce
Role Overview:McAfee is looking for a Digital Marketing Specialist to bring Direct-to-Consumer (D2C) revenue and new user acquisition through McAfee.com. You will help guide the digital experience of McAfee.com worldwide growth marketing personalized web and mobile experiences across different audience segments.
Through thoughtful and rapid experimentations with a creative mastermind, You're a CRO strategist who is customer-obsessed in finding opportunities to test different hypothesis and increase the end-to-end customer funnel. As a digital marketing specialist, you will have experience with A/B testing, website analytics, and UX conversion tactics. You may also have ecommerce merchandising experience to improve price, product SKU mix, and promotion to maximize customer LTV.
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
About the role:
Create and develop messaging, pricing, audience segmentation and landing page tests with cross-functional partnership including design, dev, engineering and analytics teams
Develop the experimentation brief and testing plans ensuring reliable tracking and instrumentation across different conversion optimization funnels
Coordinate end-to-end implementation of website optimization programs inclusive of legal review, creative/copy execution, UX design, A/B/N testing and reporting measure
Reduce user friction while improving checkout/shopping cart experience worldwide to adopt different payment preferences
Increase funnel analytics. Set KPIs, establish reporting, and review optimizations measurement and performance to improve conversion rates
At least 3+ years' experience in online/digital consumer marketing/B2C/ecommerce industries
Experience using A/B testing or personalization platforms like Visual Website Optimizer, Optimizely, Google Optimize, Adobe Target, or similar
Experience in Adobe Analytics or Google Analytics
High attention to detail, across both business and technical domains
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.