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Director of Retention Marketing - Remote

Primary Location United States Additional Location(s) Canada Date posted 24-Oct-2022
Apply Now Job ID: JR0030216

Job Title:

Director of Retention Marketing - Remote

Role Overview:

As the Director of Retention Marketing, you will drive our customer engagement and retention strategy. Reporting to the VP of Retention, you will devise engagement and retention strategies and drive execution. In this role you will be working collaboratively and cross-functionally to understanding the needs of customers and creating targeted programs to engage and build a long-lasting relationship. You will take a data-driven approach to grow our business through continued evolution and improvement of our customer messaging across multiple channels, including email, SMS, and in-app. The ideal candidate will have a solid understanding of retention strategies and act as the key subject matter expert.

This is a remote job based in the United States or Canada. We will only consider candidates based in United States or Canada and are not offering relocation at this time.

About the role:

  • Leads the strategy, development, and execution of marketing initiatives to optimize conversion and retention with personalized segments and promotional tools.

  • Oversees the development, execution and analysis of product offering, including offer management and communication, member segmentation, and behavior-based and transaction-triggered messaging

  • Performs end-to-end monitoring of campaign execution and performance

  • Develops testing strategies to optimize business performance

  • Develops, presents, and advocates for marketing strategies and budget

  • Leads the evolution of our marketing capabilities by identifying opportunities to grow through technological innovation

  • Continually researches retention marketing trends and technologies and funnels best practices to internal and external stakeholders

  • Works both independently and collaboratively with internal and external cross-functional teams

About you:  

  • 10+ years of digital marketing experience

  • Passion for customer experience and increasing the value of customers

  • Strategic planning skills: strong strategic thinker, ability to search for insights, and shepherd a strategic idea

  • Experience in the Cybersecurity industry form a Consumer perspective

  • Attention to detail, experience with quality control

  • Responsible, detail oriented, well organized, independent, ability to learn quickly, multi-tasking, great interpersonal skills, team player


Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Bonus Program
  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

For Colorado Residents the starting salary for this position is $137,500.00. McAfee takes into consideration an individual’s skillset and experience in making salary determinations. For further details, please discuss with the Talent Acquisition Partner.

Apply Now

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