Sr. Director, Performance MarketingPrimary Location US, California, San Jose Additional Location(s) Remote United States; US, California, San Jose Date posted 03/17/2021
Job Title:Sr. Director, Performance Marketing
Role Overview:Reporting to the Vice President of Performance Marketing, as the Senior Director, Global Head of Performance Marketing you will be responsible for driving direct-to-consumer (D2C) revenue and new user acquisition through McAfee.com ecommerce store by applying all digital levers, including search marketing, site merchandising, analytics, blog, social and affiliate. In this high-visibility leadership role for one of the fastest growing go-to-market channels for McAfee's Consumer Business, you will develop, implement, and measure creative, global customer acquisition strategies.
From device to cloud, McAfee provides market-leading cybersecurity solutions for both business and consumers. We help businesses orchestrate cyber environments that are truly integrated, where protection, detection, and correction of security threats happen simultaneously. For consumers, McAfee secures your devices against viruses, malware, and other threats, both at home and away. We want to continue to shape the future of cybersecurity by working together to build best in class products and solutions.
·You will own and drive the revenue & new customer acquisition strategy for direct-to-consumer (D2C) McAfee.com e-Commerce store with defined quarterly and yearly growth targets by improving the performance marketing talent, technology infrastructure, content, and measurement globally.
·You will manage and motivate a large team of digital marketing experts to achieve quarterly and annual revenue goals. Additionally, you will establish a culture of innovation and evergreen experimentation including new landing page development, merchandising, bidding model, price-elasticity experiments
·You and your team will continually understand how changes in cyber security, consumer needs and competition impact e-Commerce strategy and execution to stay ahead of the competition and influence trends.
·With a focus on data generation and measurement, you will enhance McAfee's ability to assess different data streams and distill them into meaningful and actionable strategic recommendations. These new understandings will improve the customer lifetime value (LTV), recurring revenue and subscription-based business models and will guide optimal investments across our digital portfolio.
·You and your team will lead daily agile pods to manage and measure performance across campaigns, channels and programs with defined Goals & Measurements.
·You will lead engagements across the leadership team to guide smart infrastructure evolution and be the driving force behind building a reliable foundation of technology and content globally
·Your career history must include 10 or more years of relevant digital marketing leadership experience, with active / hands-on experience in B2C e-Commerce marketing
·Your experience must include building collaborative and motivated teams while providing ongoing coaching. One of the main aspects of this leadership role is to build and nurture an inspired global team. With this in mind, you have a passion for individual mentoring and creating a culture of mutual support, innovation, and analysis.
·Your analytical and problem-solving skills history needs to indicate converting complex and ambiguous problems into actionable work plans. You are equally curious about human truth that inspires consumer behavior, as you are about Machine Learning (ML) and evolving Artificial Intelligence (AI) in Marketing.
·Your digital e-Commerce channels and market dynamics experiences have a history of driving revenue, LTV and EBIDTA
·Familiarity with core performance marketing platforms and other marketing analytics tools must include any of Facebook Ads, Affiliate, Google Ads, Universal Ad Campaigns, Google Search Console, Amazon Advertising Platform, Adobe Analytics & Marketing Cloud, SEM rush, etc.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.For Colorado Residents the starting salary for this position is $157,000.00