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Sr Product Manager - Martech

Primary Location US, California, San Jose Additional Location(s) US, Texas, Plano Date posted 08/16/2021
Apply Now Job ID: JR0024497

Job Title:

Sr Product Manager - Martech

Role Overview:

Are you passionate about building products that help secure our digital footprint? Do you excel in a that presents unlimited opportunities to solve customer problems? The MarTech team builds the global engine for McAfee that powers our member/customer acquisition, engagement, and retention efforts.

We're looking for a Sr Product Manager to guide building important products and technologies that empower McAfee marketing teams (including paid marketing, email marketing, McAfee' onsite marketing). You will partner with business and engineering teams to develop a roadmap for MarTech and Ad Tech products and ensure delivery to have direct and measurable impact on McAfee's growth. This includes ensuring audience management, campaign tooling, tag/pixel management, creative tracking, vendor data interchange and measurement/attribution.

In addition to working with Engineering and Data Science to build products, the PM will also partner with Marketing channel leaders to understand their goals as they relate to acquisition, engagement, and retention. The PM will tightly work with the McAfee product ecosystem to build synergies for the best onsite marketing performance by applying McAfee 1st party data. The PM will oversee the planning, prioritization, and execution of successful products. This includes prioritizing customer and stakeholder needs, defining product goals, and working with stakeholders to bring solutions to market. You'll ensure successful product performance through analysis, an understanding of marketing needs, and objective data analysis.

Company Overview

McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

About the role:

  • You will own product vision, strategy and roadmaps for McAfee's MarTech platform services.
  • You will partner with Marketing stakeholders to understand their businesses and co-develop potential solutions to supercharge growth and successfully achieve business targets.
  • You will Identify the tech investment and support resources necessary for innovation and continuous improvement to achieve the successful outcome of the product. Drive Buy vs Build decisions.
  • You will develop and monitor OKRs for important product programs and ensure agreement on stakeholder goals.
  • You will create user stories, use cases, requirement documents and proposals with clear MVP definition and success metrics. Measure progress of business success metrics towards KPI targets.
  • You will work with engineering, data science, marketing, and operational functions to ensure successful product deliveries and launches.

About you:

  • 10+ years of product management or equivalent experience.
  • 5+ years of experience building adtech/martech products with focus on the following: display, audience management, paid search, paid social, marketing automation, pricing model, budget optimization, lift testing, measurement, and attribution.
  • Have the mentality -- you think about customer problems and technology solutions, and have experience in creating business-focused products, not just maintaining the work of others.
  • Ability to achieve strategic goals and evolve product strategy based on data and industry trends.
  • Exposure to data science, machine learning models, and optimization is a plus

Company Benefits and Perks:

We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

  • Pension and Retirement Plans
  • Medical, Dental and Vision Coverage
  • Paid Time Off
  • Paid Parental Leave
  • Support for Community Involvement

We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

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