Digital Marketing Specialist, Retention (Remote)Primary Location Canada Date posted 31-Mar-2022
Role Overview:As a critical member of the McAfee retention team, the digital marketing specialist will be responsible for effectively managing multiple campaigns and a/b tests in a fast-paced, team-oriented environment. This person will report to the Digital Marketing Manager and work closely with them to drive strategic initiatives through day-to-day execution for a key customer segment prioritized as one of the top growth levers for the company.
This is a remote position based in Canada. We will only consider candidates in Canada and are not offering relocation assistance at this time.
About the role:
Collaborate with global, cross-functional teams to drive key business metrics through day-to-day coordination of a/b testing and marketing initiatives
Effectively own and manage multiple projects simultaneously through different aspects of the testing and project lifecycle including ideation, creative, development, and results analysis
Proactively drive projects to meet deadlines, and escalate issues as needed
Communicate project status and updates in a consistent and timely manner
Gather and analyze data from multiple sources, including Adobe Analytics, Adobe Test & Target, and internal databases
You have at least 5 years of professional experience and proven demonstration of driving numerous initiatives in a fast-paced, innovative environment
You have a passion for managing projects from start to finish, you love the creative process, and you are a stickler for details
You have an understanding of the a/b testing process and have experience with data-driven experimentation/decision making
You demonstrate proficiency with analyzing, interpreting, and leveraging quantitative and qualitative data to generate hypotheses and showcase results
You have strong interpersonal communication skills to develop key relationships and motivate teams to accomplish objectives
You have knowledge of Adobe Analytics, Adobe Target, or other analytics & testing platforms such as Google Analytics and Optimizely
McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
Company Benefits and Perks:
We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
- Pension and Retirement Plans
- Medical, Dental and Vision Coverage
- Paid Time Off
- Paid Parental Leave
- Support for Community Involvement
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.