Great customer experiences don't end at the point of purchase. They're built through every interaction, decision, and moment along the customer journey.
As a Director of Marketing focused on growth, monetization, and customer experience, Miguel helps customers get the most value from their McAfee subscription while making protection simpler, more personalized, and more effective. From onboarding and renewals to retention and engagement, his work spans every stage of the customer lifecycle.
We caught up with Miguel to learn more about the experiences his team is creating, the opportunities he's most passionate about, and what makes McAfee a special place to grow a career.
Putting Customers at the Center
Miguel's role sits at the intersection of marketing, product, analytics, engineering, and pricing, helping customers get more value from McAfee throughout their journey.
Whether a customer is getting started, discovering new features, renewing a subscription, or expanding their protection, the goal remains the same: deliver meaningful experiences that make protection easier and more valuable.
What Miguel enjoys most is the variety.
"No two days are the same. I get to work with incredibly talented people across Marketing, Product, Engineering, Analytics, and Pricing to solve problems and create better experiences for our customers."
That cross-functional collaboration creates opportunities to turn ideas into experiences that help customers get more from their protection.
Turning Ideas Into Experiences
When asked about recent accomplishments, Miguel points to two projects that stand out.
One focused on creating a better experience for customers at a pivotal moment in their journey, helping them better understand the value of their protection and stay engaged with McAfee.
The other involved expanding McAfee's one-click cart experience into new countries and channels, making it easier for customers to complete purchases and access protection.
For Miguel, both projects reinforced the power of teamwork.
"Seeing an idea evolve from a discussion into an experience that makes protection easier, more accessible, and more valuable for customers is incredibly rewarding."
The success of these initiatives wasn't about one team or one function. It was about bringing together people from across the organization around a common goal and delivering better outcomes for customers.
Making Protection Simpler and More Valuable
Miguel is especially passionate about helping customers recognize and retain the value of their protection over time.
To him, creating a great experience isn't just about acquiring a customer. It's about ensuring customers continue to stay protected, engaged, and informed throughout their relationship with McAfee.
"Protection should be simpler, more personalized, and more valuable for customers."
One area he's particularly focused on is reducing situations where customers unintentionally lose protection due to confusion or barriers in their journey.
By building smarter customer experiences, improving messaging, and creating more personalized interactions, Miguel and his team help customers stay protected while making security feel effortless.
"One of the biggest opportunities is helping customers stay protected without adding complexity to their lives."
When those experiences work well, customers can focus less on managing their protection and more on living their digital lives with confidence.
A Culture Built on People
When asked what stands out most about McAfee, Miguel has an easy answer.
The people.
Throughout his time at McAfee, he's been inspired by how readily colleagues jump in to help, share ideas, and support one another.
"What has stood out most during my time at McAfee is how readily people jump in to help, share ideas, and support one another."
Some of his most rewarding experiences have involved teams from across the company working together toward a shared goal. He's also grateful for leaders who encourage people to take ownership, stay curious, and think creatively.
"That culture of sharing expertise, challenging assumptions, and championing bold ideas has made my experience at McAfee so meaningful."
For Miguel, that blend of collaboration, curiosity, and support is a big part of what makes McAfee such a rewarding place to build a career.
Staying Curious
Outside of work, Miguel finds inspiration in spending time with family, learning new things, and exploring new interests.
Whether he's reading science or historical fiction, diving into emerging technologies, or tackling a DIY project at home, curiosity is a constant.
"I'm always learning." And like many great ideas, some of his best ones tend to arrive when he least expects them. "Some of my best ideas seem to appear when I'm not actively looking for them, usually in the shower or right before bed."
At the end of the day, however, recharging is often much simpler than that. "Stepping away from the screen, getting outside, and spending time with the people who matter most."
Explore Your Career at McAfee
From improving customer journeys to helping millions of people get more value from their protection, roles like Miguel's help shape how customers experience McAfee every day.