With the launch of one of our most exciting new features — McAfee Scam Detector — we’re highlighting the team members driving this innovation forward. In this edition of Behind the Shield, we meet Sancheeta, a seasoned Marketing Manager who’s been leading the charge on customer engagement and retention strategy.
Her role? Ensuring that users not only discover Scam Detector but understand its value and feel empowered to use it. Through thoughtful messaging and a data-driven approach, she’s helping make sure the launch resonates with millions of McAfee customers worldwide.
A Creative Marketer with a Strategic Edge
With over 15 years of experience across marketing, design, and development, Sancheeta brings a unique blend of creativity and technical fluency to her work. She’s spent the last seven years growing within McAfee — evolving from a subject matter expert in email marketing to a strategic leader on the Retention team.
“Over the years, I’ve had the chance to build a truly cross-functional toolkit,” she says. “That’s helped me connect the dots between channels, audiences, and business goals to create meaningful customer journeys.”
Shaping Customer Experience Around Scam Detector
Sancheeta joined the Scam Detector initiative in late 2024, leading content strategy and execution for customer communications — especially around user retention. Her mission? To make sure every message delivers clarity, relevance, and value.
“We approached this as more than just a feature launch,” she explains. “It was about building a multi-touchpoint experience that meets users where they are — through personalized, contextual communication that adds real value."
"It has been a deeply collaborative effort, with the support and guidance of McAfee leaders, and the partnership of a sharp and agile team across product, marketing, design, data and engineering. We've all been consistently grounded in McAfee's core principles and everyone's shared commitment to delivering meaningful value to our customers."
Delivering Protection, Earning Trust
At its core, Scam Detector is about giving users the tools to navigate an increasingly complex digital world. And for Sancheeta, that purpose is what makes the work especially meaningful.
“This feature proactively safeguards users against AI-driven threats such as fraudulent messages in texts, emails and deepfake videos. It’s included at no extra cost for existing customers, making it an essential, layer of protection and reinforces McAfee’s commitment to keeping people safe online.”
Celebrating Progress — and People
Sancheeta is focused not only on outcomes of Scam Detector, but on recognizing the people behind the work.
“From late nights to fast turnarounds, everyone contributed something vital. I believe in celebrating wins — big or small — and I’m proud to be part of a culture that values inclusion, appreciation, and shared success.”
Whether through shout-outs, internal rewards, or a virtual team coffee, she plans to continue uplifting the people powering Scam Detector forward.
"It's been an incredibly rewarding experience to lead a key part of this initiative," she adds. "I'm both proud and humbled to be part of such an important effort - one that is designed to help protect our customers' digital lives from emerging threats.
Join Us Behind the Shield
For Sancheeta, this journey has been a rewarding reminder of what’s possible when passionate people rally around a shared mission.
“Protecting our customers’ digital lives is what motivates me — and it’s a privilege to help shape the way we do that.”
At McAfee, we believe in building impactful experiences through teamwork, innovation, and trust. If you're passionate about making technology safer for everyone, we’d love to meet you.
